Nutrition and fitness (answer the questions) Essay - 1

Nutrition and fitness (answer the questions) - Essay Example Unlike in dynamic exercise, which is performed under a range of motions, isometric exercise is done in static positions. Isometric exercise is more suitable to people who are immobilized and can be performed unsupervised while on the other hand dynamic exercises are more vigorous and one may require supervision as they pose a greater risk. A lot of energy is consumed because of the many motions involved in dynamic exercises. As the rate of breathing is gradually increased, more oxygen is consumed. Blood pressure varies significantly during the day as the body is exposed to different exercise. An isometric exercise leads to increased heart rate, systolic and diastolic, therefore, not advised to persons suffering from hypertension. A physical unit of work is estimated differently in both dynamic and isometric exercises. The duration of time under which a muscle is exposed to tension is used to measure the intensity of isometric exercise, in dynamic exercises the distance the mass is moved plays a significant role. Dynamic exercises also involve strength training which has great impacts in muscle building viability of connective tissues and the general wellbeing of the body. Isometric exercise on the other had does very little in muscle training but helps maintain the muscles. Physiologically a person who undertakes dynamic exercises regularly has the lowest risk to heart attack as the body burns large amounts of cholesterol during the exercise. During the dynamic exercises for instance jogging, the body’s rate of metabolism increases above normal and this leads to sweating and panting due to increased heart rates.The constriction of the blood vessels and arteries is the main reason of increased blood pressure during both the isometric and dynamic exercises. The cardiovascular system responds in a complicated manner to dynamic exercises. It adjusts appropriately to keep the brain and the rest of the body parts supplied with blood. The ways in which

Pros and Cons of Social Network Essay Example for Free

Pros and Cons of Social Network Essay According to Tynan (2005, p. 72), 70% of online users are concerned about their online privacy. Many users of social networking sites such as Facebook and Twitter complain about how these sites do not have the appropriate settings to prevent online threats such as identity theft and the invasion of privacy. They believe that it is the responsibility of social networking sites to safeguard users’ privacy. However, users often forget how willing they are when it comes to revealing intimate details and information of their lives on these sites. This willingness to give out their personal information invites the online privacy ‘troubles’ that users often complain about. With all these information exposed to hackers, identity thieves are given a green light to tap into users’ database when users decide to reveal their information online. Thus, we can say that the users of social networking sites are the biggest threat to their own online privacy and cases of identity thefts. There are three main reasons why people choose to reveal their personal information on social networking sites. Firstly, people use social networking sites to connect, and to do so, they have to reveal personal information about themselves. As Andrews, L. (2011, p. 2) has said, â€Å"Social networking has enormous benefits, helping us stay in touch with people from our pasts and introducing us to people who share our interests. † These information includes their name, age, city they are staying in, company or school they belong to and etc. The information they provide will help long-lost friends connect with them, help them make new friends with common interests and perhaps even help them find a love interest. Another reason why people choose to reveal information about themselves is to create identity. This ‘identity’ is like the information sheet of how the user is like. Users might even want to post their every thought and actions even places they have been to, it becomes a part of their life to log on to social networking sites and post their current status (Andrews, 2011). Writing about the groups and activities a person is involved in for example, tells friends and people around him what are his interests and helps people to understand him better. Lastly, people reveal personal information to gain access to certain websites. These include gaming sites and articles provided by social networking websites, and they often request for the user’s personal information. Users might find it worth it to reveal their information in order to enjoy the entertainment provided by these sites. Thus, they might decide that since their information will be kept confidential, it is safe to provide their personal details without a second thought. It is understood that people choose to reveal their personal information online in exchange for the benefits of using social networking sites. However, they might want to think twice after hearing what dangers they are putting themselves in. Users should be aware of how they are putting their Internet privacy at risk when they reveal personal information about themselves; there are three major threats that users should be wary of. First of all, there is there is the threat of cyber bullying. Cyber bullying is a serious problem among teenagers and it might cause mental illnesses such as depression to the victim. It can happen when a bully gets hold of the content a user posted on the Internet. Unlike normal bullying, where the victim can escape home to safety, the victim can get bullied even at home as it happens on the Internet. The bully can even get hold of the victim’s home address or phone number if the victim had posted it online. One of the most famous cases of online bullying is the â€Å"Star Wars Kid†, Ghyslain Raza, whose homemade video of him fighting with a pretend light sabre was leaked and had more than 15 million downloads. He had been so affected that he was admitted into a child psychiatric ward (Johnson, 2004). We can see from this case study how badly cyber bullying can affect a victim, and this started from a post that the victim had not expected would be leaked. All of these threats occur because people choose to post their details on the social networking sites. While social networking sites are growing, more people are online than ever before and this includes the bad guys on the net (Viega, 2009). Thus, we have to be even more careful about the threats that we might face online. Other than that, users should also beware identity theft. Identity theft is the use of one person’s personal information to commit fraud or other crimes (Columbia University Press, n. d. ). This can happen to users who reveal too much information on the Internet for an identity thief to pose as him or her. As Waldrop, B. (2011) has said, â€Å"A case of identity theft can be as serious as having your entire bank account to be wiped out. † This can be a very serious threat and users should beware of it. Finally, there is the lack of privacy online. The thing about social networking websites is that it has the weakest data link and was even rated by The Cocoon Blog as the second biggest online privacy threat in 2011. With a weak data link, it is easy for even non-users of social networking sites to hack into a user’s database and gain access to what the user has posted. In fact, Mark Zukerberg, the founder of Facebook himself had hacked into the email accounts of two Harvard Crimson reporters using data obtained from TheFacebook. coms logs (Carlson, 2010). This shows how information is easily accessed on social networking sites. People often believe that it is the responsibility of social networking websites to safeguard its users’ privacy. However, here are some of the reasons why users have a major role to play in protecting their own online privacy. Firstly, social networking sites can only protect their users to a limited extent. Social networking sites have really weak data links and they have too many users to be able to take care of all of them. Facebook for example, would be the third largest nation in the world if it were a country (Andrews, 2011, p. 1). We can think Facebook as the government and its privacy settings as the law. In a real country, there would be people breaking rules despite knowing the laws. A weak data link is like Facebook’s version of a weak police force, being unable to prevent data from being stolen. Hence, users cannot choose to rely solely on social networking sites to protect their privacy. Secondly, it is the user’s responsibility to provide his or her loved ones. Some of a user’s information such as home number or address is shared with his or her non-user family members. Thus, revealing information as such might bring harm to the family. An example would be if a burglar decides to break in to a user’s house, whose address he found on the Internet. If a social networking site user had revealed his address and phone number online, all the burglar has to do is to type in phone number or address in Google Search and it will direct him to the user’s home (Tynan, 2005). Finally, it is important that users are aware of what harm information they post can bring. This is so as the information that had been posted cannot be taken back. Even if the user had used the best services to get all of his data removed, the information can be reinstalled within a short period of time (Andrews, 2011). Hence, users are considered the biggest threat to their own online privacy as they are the ones who have a final say on what information they choose to post on the Internet. As mentioned in Cocoon’s 2011 List of the Top 10 Internet Privacy threats, the weakest link in the privacy chain could be the users themselves. Everything that Internet users do online leaves a digital footprint from search engine tastes to browsing patterns and social interactions. Therefore, users should be responsible for what they choose to do on the Internet, as they will never know who is watching and what online privacy threats awaits them. While enjoying the benefits that social networking websites provide them with, they should also be aware of the threats they are facing and learn to protect their own privacy. I strongly believe that the best way to do so is for users to limit the amount of intimate information they reveal online. Privacy settings on social networking sites might help but only to a certain extent and it is better to be safe then sorry. All in all, users should understand that while they are limiting the amount the intimate information of themselves online, they are also protecting themselves from their greatest Internet privacy enemy- themselves.

My Father Was a Paradox Essay -- Personal Narrative, essay about my fa

I'll miss my father, I already miss him, greatly... I'll miss his stories, his laughter, the fire of his opinions, and especially the quiet strength of him. Yet, I think it's one of the truths of the world that the people we miss the most are also the ones that we can't miss, because we carry so much of them with us. My father was something of a paradox. On the one hand he stands out in my mind for his stories, his wit, and the fire of his opinions. Anyone who's argued with him, and that's quite a few of us, knew that he had strong opinions and argued them with zeal. On the other hand, at the same time, he was a quiet man, who kept a lot of what he felt on the inside, someone who taught more by example than by lecture. Did he believe that there was something for us after death? I don't really know. I asked him about God and the after life years ago. He explained to me what agnosticism meant to him, that you could never really know, a... ...ver really miss him. He's in everything I do, and everything I am. If you ever need a story about him just ask... Or hang around a bit, they burst out on their own. One of the last full sentences he ever said to me was that he ought to go off and "set old Bill Shakespeare right on a few things." Somehow, I expect that Bill's now learning what a lot of us know, what an experience it is to know my father. And his stories will never be the same again.

Ministers Black Veil - Poverty in Minister’s Black Veil and in Hawthor

Poverty in â€Å"The Minister’s Black Veil† and in Hawthorne’s Life  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚   How many readers have considered that the utter simplicity within the Nathaniel Hawthorne short story, â€Å"The Minister’s Black Veil,† might be an expression or reflection of the utter poverty within the life of Hawthorne? It is the purpose of this essay to clarify this issue.    Hawthorne’s impoverishment probably began with the untimely death of his father, and continued until 1857. He had no money for a college education. Gloria C. Erlich in â€Å"The Divided Artist and His Uncles† states that â€Å"Robert Manning made the essential decisions in the lives of the Hawthorne children and is well known as the uncle who sent Hawthorne to college† (35). After graduation from Bowdoin College Hawthorne spent twelve years in his room at home in an intense effort to make something of himself literarily. The Norton Anthology: American Literature states:    Hawthorne’s years between 1825 and 1837 have fascinated his biographers and critics. Hawthorne himself took pains to propagate the notion that he had lived as a hermit who left his upstairs room only for nighttime walks and hardly communicated even with his mother and sisters (547).    Sculley Bradley, Richmond Croom Beatty and E. Hudson Long in â€Å"The Social Criticism of a Public Man† consider his poverty a determining influence in his life: â€Å"†¦a young man engrossed in historical study and in learning the writer’s craft is not notably queer if he does not seek society or marriage, especially if he is poor† (47-48). Fame was slow in coming for the author, likewise prosperity. Clarice Swisher in â€Å"Nathaniel Hawthorne: a Biography† explains in great detail the unfortunate financial uncertainty which ... ... Press, 1996.    Erlich, Gloria C. â€Å"The Divided Artist and His Uncles.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.    Hawthorne, Nathaniel. â€Å"Young Goodman Brown.† 1835. http://www.cwrl.utexas.edu/~daniel/amlit/goodman/goodmantext.html    James, Henry. Hawthorne. http://eldred.ne.mediaone.net/nh/nhhj1.html    Lewis, R. W. B. â€Å"The Return into Time: Hawthorne.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.      Ã¢â‚¬Å"Nathaniel Hawthorne.† The Norton Anthology: American Literature, edited by Baym et al.   New York: W.W. Norton and Co., 1995.    Swisher, Clarice. â€Å"Nathaniel Hawthorne: a Biography.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.      

Planning and Developing a Marketing Campaign Essay

In this assignment, I will be exploring the marketing mix and all of its different factors as well as to apply this to Coca-Cola and how they are currently and may be affected by the marketing mix in the future. Product – A product is anything that is capable of satisfying customer needs. There are two different offerings of this being, a physical item or of a virtual type. The product is therefore created at a specific cost and marketed at a desired price that would be deemed as acceptable for the quality of the item. Every product will follow a lifecycle, a company can increase its competitive edge. There are many different ways in which they can develop or expand upon a certain product so that it can remain relevant and up to date with the changing market especially when it reaches the decline or end of its life. Product development – The process of creating or improving a product or service and managing it during all stages from design through marketing. Product development is a key part of introducing a new, appealing product to their audience, this process may involve numerous modifications to the product so that it does meet the needs and purpose of the product. There are various stages that a new or improved product or service goes through from design, through developing, testing, and marketing it. Form and Function – form fit function, is used in manufacturing to describe the identifying characteristics of a part. For example, the screw is intended to hold other parts of the product together. In practice, the rule of form follows function, start the design process by first getting as much information as possible about the purpose of the piece you are creating. Using this process allows a company to understand and ensure that the product is acceptable as well as fit for its purpose. Without this process, the intentions and purpose for a product can be lost, which ideally is not a stage of which what a company would want to beat. Packaging – Packaging is a very crucial part when creating and marketing a product because it is the first thing the customer sees before purchasing the product, therefore, this makes the packaging of the product to be respectable and appropriate to catch the eye of the consumer. How the product is packaged may also be what attracts the consumer to check out the product on the shelf or it could be a product that stands out from the rest online, amongst its competitors. For this reason, companies conduct extensive research on color schemes, designs and types of product packaging that is the most appealing to its intended consumer. The main function of packaging is to protect the product from damage during the process from the producer to the consumer, this process involves travel and shelf life of the product. Branding – Branding a product was much easier when there were no websites, smartphones, interactive games or social media. Today, creative teams are required to seamlessly brand products across multiple media, using the same voice, design and messaging, often with different creative teams and designers creating separate brand extensions. Without a strong brand behind your product line, there’s little to compel a buyer to choose you over another option. And with so many options in most markets today, branding is more important than ever. Product branding gives the items in your store an identity within the marketplace. Good branding can allow your specific products to stand out against what a competitor offers, and engender the kind of brand loyalty that pulls customers into your store. That identity is built of numerous components, including logos, design, packaging, messaging as well as names and descriptions. Coca-Cola has been around since 1892 and has developed a well-known brand all over the world. They are a company who have worked on producing a high quality, refreshing product that meets the needs of their consumers. They have developed their product minimally and have always offered the same refreshing taste. From having a simple and unique design this has meant that they can stand out amongst competitive brands such as Pepsi. In addition, the look of the product has also been similar since they started, by doing this Coca-Cola is able to provide a distinctive well-known product all over the world. Coca-Cola is the best marketing and branding company in the world, the company built began with one soda. Today it is one of the world’s most valuable brands and they’ve done it by integrating different components into the marketing mix. Price – is the value that is put into a product or service and is the result of a complex set of calculations, research and understanding, and risk-taking ability. A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others. It is targeted at the defined customers and against competitors. Penetration Pricing – Penetration pricing refers to a marketing strategy used by businesses to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to lure customers away from competitors. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume. In the short term, penetration pricing is likely to result in lower profits than would be the case if the price were set higher. Skimming Pricing – Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. Competitive Pricing – Competitive pricing is setting the price of a product or service based on what the competition is charging. This pricing method is used more often by businesses selling similar products since services can vary from business to business, while the attributes of a product remain similar. This type of pricing strategy is generally used once a price for a product or service has reached a level of equilibrium, which occurs when a product has been on the market for a long time and there are many substitutes for the product. Cost plus Pricing – Cost-plus pricing, also called markup pricing or markup pricing is the practice by a company of determining the cost of their product to them and then adding a percentage on top of that price to determine the selling price to the customer. Cost-plus pricing is a very simple cost-based pricing strategy for setting the prices of goods and services. The amount of money charged for a product or service, or the sum of the values that Consumers exchange for the benefits of having or using the product or services. As price gives us the profit so this P is very important for a business price of the product should be that which gives maximum benefit to the company and which gives maximum satisfaction to the customer. For Coca-Cola, there are many factors that they kept in mind while determining the pricing strategy. Firstly, the price should be set according to the product demand of public because it is of what which gives the company maximum revenue. Price should also not be too low or too high then the price competitor is charging from otherwise nobody will buy their product. Another factor is that price must be keeping the view of your target market. The price of Coca-Cola, despite being the market leader is the same as that of its competitors, sometimes, Pepsi places its customers into some psychological pricing strategies by reducing a high priced bottle and consumers think that they save a lot of money from this. Place – In the marketing mix, the process of moving products from the producer to the intended user is called the place. In other words, it is how your product is bought and where it is bought. This movement could be through a combination of intermediaries such as distributors, wholesalers, and retailers. In addition, a newer method is the internet which itself is a marketplace now. Through the use of the right place, a company can increase sales and maintain these over a longer period of time. In turn, this would mean a greater share of the market and increased revenues and profits. Correct placement is a vital activity that is focused on reaching the right target audience at the right time. Distribution Channels – Channels are broken into direct and indirect forms, with a †direct† channel allowing the consumer to buy the good from the manufacturer, and a †indirect† channel allowing the consumer to buy the good from a wholesaler or retailer. A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. It can include wholesalers, retailers, distributors and even the internet itself. Retailers – A retailer is a person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale. Retail distribution is the most traditional form of the distribution channel. The common model includes the manufacturer using an intermediary such as a wholesaler or distributor to deliver products directly to retailers, then ultimately to the consumer.   Wholesalers – Manufacturers may also employ wholesale operations that purchase products from manufacturers at a deeply discounted price. The wholesaler often uses a distributor or other smaller wholesaler as an intermediary to deliver products in bulk to retailers, or it may offer products directly to retailers or consumers. The scope of the manufacturer relationship with the wholesaler can have varying effects on product delivery time and price. Coca-Cola is a global business that operates on a local scale, in every community where we do business. We are able to create global reach with local focus because of the strength of the Coca-Cola system, which comprises our Company and our nearly 250 bottling partners worldwide. The firm’s distribution system is one of the most well planned and executed compared to all other drinks of the same category. It has such an impact on consumers and is so successful that even wholesalers and distributors need the product for their business’ success. Coke’s position on consumer’s mind makes it essential to retailers and wholesalers. They have achieved their goal due to this high visibility, and to the availability of their products all over the world, even remote places. Promotion – There is much more to promotion than advertising. Businesses use various methods to gain publicity. Promotion refers to the methods used by a business to make customers aware of its product. Advertising is just one of the means a business can use to create publicity. For example, product promotion performed by a typical business might take the form of advertising the product in question via print or Internet ads, direct mail or e-mail letters, trade shows, telephone and personal sales calls, TV and radio ads, billboards, posters and flyers. Public relations – Public relations is the way organizations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilization of the World Wide Web. Sponsorship – advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements. Examples of sponsorships vary widely, as the whole point is to establish a unique advertising opportunity than afforded by typical rotating advertisements. They may include several fixed ad placements, advertorials, co-branded content sections, or anything the advertiser and publisher can agree on. Social and or other Media – The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. The impact of consumer-to-consumer communications has been greatly magnified in the marketplace. The first role of social media is reliable with the use of traditional integrated marketing Communication tools. That is, companies can use social media to talk to their customers through such platforms as blogs, as well as Facebook groups. These media may either be the company- sponsored or sponsored by other individuals or organizations. The second promotion-related role of social media is unique: customers can use it to communicate with one another. Guerrilla marketing – The goal of guerrilla marketing was to use unconventional tactics to advertise on a small budget. It is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics include ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry. Personal selling – Personal selling is the process of communicating with a potential buyer face-to-face with the purpose of selling a product or service. Personal selling is one part of a company’s promotion mix, along with advertising, sales promotion, and public relations. It is a strategy that salespeople use to convince customers to purchase a product. The salesperson uses a personalized approach, tailored to meet the individual needs of the customer, to demonstrate the ways that the product will benefit the company. Product placement – An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media. Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives an economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show. For example, Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage. Digital Marketing – The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels. Corporate image – Similar to a firm’s reputation or goodwill, it is the public perception of the firm rather than a reflection of its actual state or position. Unlike corporate identity, it is fluid and can change overnight from positive to negative to neutral. Large firms use various corporate advertising techniques to enhance their image in order to improve their desirability as a supplier, employer, customer or the borrower.

Geography of the Mediterranean Sea

Geography of the Mediterranean Sea The Mediterranean Sea is a large sea or body of water that is located between Europe, northern Africa, and southwestern Asia. Its total area is 970,000 square miles (2,500,000 sq km) and its greatest depth is located off the coast of Greece at around 16,800 feet (5,121 m) deep. The average depth of the sea, however, is about 4,900 feet (1,500 m). The Mediterranean Sea is connected to the Atlantic Ocean via the narrow Strait of Gibraltar between Spain and Morocco. This area is only about 14 miles (22 km) wide. The Mediterranean Sea is known for being an important historic trade path and a strong factor in the development of the region around it. History of the Mediterranean Sea The region around the Mediterranean Sea has a long history that dates back to ancient times. For example, Stone Age tools have been discovered by archeologists along its shores and it is believed that the Egyptians began sailing on it by 3000 B.C.E. Early people of the region used the Mediterranean as a trade route and as a way to move to and colonize other regions. As a result, the sea was controlled by several different ancient civilizations. These include the Minoan, Phoenician, Greek, and later the Roman civilizations. In the 5th century C.E. however, Rome fell and the Mediterranean Sea and the region around it became controlled by the Byzantines, Arabs and Ottoman Turks. By the 12th-century trade in the region was growing as Europeans began exploration expeditions. In the late 1400s though, trade traffic in the region decreased when European traders discovered new, all water trade routes to India and the Far East. In 1869 ,  however, the Suez Canal opened and trade traffic again increased. In addition, the opening of the Suez Canal the Mediterranean Sea also became an important strategic location for many European nations and as a result, the United Kingdom and France began building colonies and naval bases along its shores. Today the Mediterranean is one of the busiest seas in the world. Trade and shipping traffic is prominent and there is also a significant amount of fishing activity in its waters. In addition, tourism is also a large part of the regions economy because of its climate, beaches, cities, and historic sites. Geography of the Mediterranean Sea The Mediterranean Sea is a very large sea that is bounded by Europe, Africa, and Asia and stretches from the Strait of Gibraltar on the west to the Dardanelles and the Suez Canal on the east. It is almost completely enclosed aside from these narrow locations. Because it is almost landlocked, the Mediterranean has very limited tides and it is warmer and saltier than the Atlantic Ocean. This is because evaporation exceeds precipitation and runoff and circulation of the seas waters does not occur as easily as it would if were more connected to the ocean, however enough water flows into the sea from the Atlantic Ocean that is water level does not fluctuate much. Geographically, the Mediterranean Sea is divided into two different basins- the Western Basin and the Eastern Basin. The Western Basin extends from the Cape of Trafalgar in Spain and the Cape of Spartel in Africa in the west to Tunisias Cape Bon in the east. The Eastern Basin stretches from the  eastern boundary of the Western Basin to the coasts of Syria and Palestine. In total, the Mediterranean Sea borders 21 different nations as well as several different territories. Some of the nations with borders along the Mediterranean include Spain, France, Monaco, Malta, Turkey, Lebanon, Israel, Egypt, Libya, Tunisia, and Morocco. It also borders several smaller seas and is home to over 3,000 islands. The largest of these islands are Sicily, Sardinia, Corsica, Cyprus, and Crete. The topography of the land surrounding the Mediterranean Sea is varied and there is an extremely rugged coastline in is northern areas. High mountains and steep, rocky cliffs are common here, though in other areas the coastline is flatter and dominated by desert. The temperature of the Mediterraneans water also varies but in general, it is between 50 F and 80 F (10 C and 27 C).​ Ecology of and Threats to the Mediterranean Sea The Mediterranean Sea has a large number of different fish and mammal species that are mainly derived from the Atlantic Ocean. However, because the Mediterranean is warmer and saltier than the Atlantic, these species have had to adapt. Harbor porpoises, Bottlenose Dolphins, and Loggerhead Sea Turtles are common in the sea. There are a number of threats to the  biodiversity of the Mediterranean Sea, though. ​Invasive species are one of the most common threats as ships from other regions often bring in non-native species and Red Sea water and species enter the Mediterranean at the Suez Canal. Pollution is also a problem as cities on the coasts of the Mediterranean have dumped chemicals and waste into the sea in recent years. Overfishing is another threat to the Mediterranean Seas biodiversity and ecology as is tourism because both are putting strains on the natural environment. References: How Stuff Works. (n.d.). How Stuff Works - The Mediterranean Sea. Retrieved from: http://geography.howstuffworks.com/oceans-and-seas/the-mediterranean-sea.htm

moose essays

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French Pronunciation of the Letter H

French Pronunciation of the Letter H The letter H is always silent in French. However, there are two different kinds of Hs: H  muet and H  aspirà ©. The type of H at the beginning of the word lets you know whether to make contractions and pronounce liaisons with that word. To find out whether the H in a particular word is muet or aspirà ©, check a good French dictionary. There will be an asterisk or some other symbol to distinguish the two kinds of Hs. French Words With H Click these links to hear the words pronounced in French:homme  Ã‚  Ã‚  (man)hockey  Ã‚  Ã‚  (hockey)haut  Ã‚  Ã‚  (high)hà ´tel  Ã‚  Ã‚  (hotel)hiver  Ã‚  Ã‚  (winter) Letter Combinations With H (Click for Detailed Lessons) CH H Muet Most French Hs are mute - that is, they are not pronounced and the word acts as if it begins with a vowel. This means that  contractions  and  liaisons  are required. For example,  le   homme  contracts to  lhomme  - you cant say  le  homme.  And  les  hommes  is pronounced with a liaison: [lay zuhm].Here are the most common French words that begin with  H  muet. For nouns, the gender is provided (in parentheses):habile  Ã‚  Ã‚  Ã‚  skillfulhabilità ©Ã‚  Ã‚  (f)  Ã‚  Ã‚  Ã‚  fitnesshabiller  Ã‚  Ã‚  Ã‚  to dresshabits  Ã‚  (m)  Ã‚  Ã‚  Ã‚  clotheshabiter  Ã‚  Ã‚  Ã‚  to live inhabitude  Ã‚  (f)  Ã‚  Ã‚  Ã‚  habithacker  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hackerHadà ¨s  Ã‚  (m)  Ã‚  Ã‚  Ã‚  Hadeshadj  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hajjhadron  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hadronhagard  Ã‚  Ã‚  Ã‚  distraughtHaà ¯ti  Ã‚  (m)  Ã‚  Ã‚  Ã‚  Haitihaleine  Ã‚  (f)  Ã‚  Ã‚  Ã‚  breathHalloween  Ã‚  (f)  Ã‚  Ã‚  Ã‚  Halloweenhalluciner  Ã ‚  Ã‚  Ã‚  to hallucinatehalo-  Ã‚  (prefix)harmonica  Ã‚  (m)  Ã‚  Ã‚  Ã‚  harmonicaharmonie  Ã‚  (f)  Ã‚  Ã‚  Ã‚  harmonyharpagon  Ã‚  (m)  Ã‚  Ã‚  Ã‚  skinflint, ScroogeHawaà ¯Ã‚  Ã‚  (m)  Ã‚  Ã‚  Ã‚  Hawaiihebdomadaire  Ã‚  Ã‚  Ã‚  weeklyhà ©bergement  Ã‚  (m)  Ã‚  Ã‚  Ã‚  lodginghà ©berger  Ã‚  Ã‚  Ã‚  to househà ©bà ©ter  Ã‚  Ã‚  Ã‚  to daze, stupefyhà ©breu  Ã‚  (m)  Ã‚  Ã‚  Ã‚  Hebrewhectare  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hectarehectique  Ã‚  Ã‚  Ã‚  hectichà ©donisme  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hedonismhà ©gà ©monie  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hegemonyhà ©licoptà ¨re  Ã‚  (m)  Ã‚  Ã‚  Ã‚  helicopterhà ©lium  Ã‚  Ã‚  Ã‚  heliumhà ©lix  Ã‚  Ã‚  Ã‚  helixHelsinki  Ã‚  Ã‚  Ã‚  Helsinkihà ©matome  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hematomahà ©misphà ¨re  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hemispherehà ©mophile  Ã‚  Ã‚  Ã‚  hemophiliachà ©morragie  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hemorrhagehà ©morroà ¯de  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hemorrhoidhà ©patite   Ã‚  (f)  Ã‚  Ã‚  Ã‚  hepatitisherbage  Ã‚  (m)  Ã‚  Ã‚  Ã‚  pastureherbe  Ã‚  (f)  Ã‚  Ã‚  Ã‚  grasshà ©rà ©dità ©Ã‚  Ã‚  (f)  Ã‚  Ã‚  Ã‚  heredityhà ©riter  Ã‚  Ã‚  Ã‚  to inherithà ©roà ¯ne  Ã‚  (f)  Ã‚  Ã‚  Ã‚  heroin,  heroineherpà ¨s  Ã‚  (m)  Ã‚  Ã‚  Ã‚  herpeshà ©siter  Ã‚  Ã‚  Ã‚  to hesitatehà ©tà ©rosexuel  Ã‚  Ã‚  Ã‚  heterosexuelheure  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hourheureux  Ã‚  Ã‚  Ã‚  happyhexagone  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hexagonhiberner  Ã‚  Ã‚  Ã‚  hibernatehibiscus  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hibiscushier  Ã‚  Ã‚  Ã‚  yesterdayhilare  Ã‚  Ã‚  Ã‚  beamingHimalaya  Ã‚  (m)  Ã‚  Ã‚  Ã‚  the Himalayashindou  Ã‚  Ã‚  Ã‚  Hinduhip-hop  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hip-hophippodrome  Ã‚  (m)  Ã‚  Ã‚  Ã‚  racetrackhippopotame  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hippopotamushirondelle  Ã‚  (f)  Ã‚  Ã‚  Ã‚  swallowhirsute  Ã‚  Ã‚  Ã‚  hairy, shaggyhistoire  Ã‚  (f)  Ã‚  Ã‚  Ã‚  story, historyhiver  Ã‚  (m)  Ã‚  Ã‚  Ã‚  winterholo-  Ã‚  (prefix)hologramme  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hologramhomà ©opathie  Ã‚  (f)  Ã‚  Ã‚  Ã‚  homeopathyhomicide  Ã‚  (m)  Ã‚  Ã‚  Ã‚  homicidehommage  Ã‚  (m)  Ã‚  Ã‚  Ã‚  tributehomme  Ã‚  (m)  Ã‚  Ã‚  Ã‚  manhomo-  Ã‚  (prefix)honnà ªte  Ã‚  Ã‚  Ã‚  honesthonneur  Ã‚  (m)  Ã‚  Ã‚  Ã‚  honorhonorer  Ã‚  Ã‚  Ã‚  to honorhà ´pital  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hospitalhoraire  Ã‚  (m)  Ã‚  Ã‚  Ã‚  schedule, timetablehorizon  Ã‚  (m)  Ã‚  Ã‚  Ã‚  horizonhorloge  Ã‚  (f)  Ã‚  Ã‚  Ã‚  clockhormone  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hormonehoroscope  Ã‚  (m)  Ã‚  Ã‚  Ã‚  horoscopehorreur  Ã‚  (f)  Ã‚  Ã‚  Ã‚  horrorhorrible  Ã‚  Ã‚  Ã‚  horriblehorrifier  Ã‚  Ã‚  Ã‚  to horrifyhorticulture  Ã‚  (f)  Ã‚  Ã‚  Ã‚  horticulturehospitalità ©Ã‚  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hospitalityhostile  Ã‚  Ã‚  Ã‚  hostilehà ´te  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hosthuile  Ã‚  (f)  Ã‚  Ã‚  Ã‚  oilhuà ®tre  Ã‚  (f)  Ã‚  Ã‚  Ã‚  oysterhumain  Ã‚  (m)  Ã‚  Ã‚  Ã‚  humanhumble  Ã‚  Ã‚  Ã‚  humblehumeur  Ã‚  (f)  Ã‚  Ã‚  Ã‚  moodhumide  Ã‚  Ã‚  Ã‚  humidhyacinthe  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hyacinthhybride  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hybridhydr-  Ã‚  (prefix)hydraulique  Ã‚  Ã‚  Ã‚  hydraulichydrogà ¨ne  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hydrogenhygià ¨ne  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hygienehyper-  Ã‚  (prefix)hypo-  Ã‚  (prefix)hystà ©rie  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hysteria H Aspirà © Hs in French words borrowed from other languages are usually aspirate. Though the  H aspirà ©Ã‚  is not pronounced, it acts like a consonant; that is,  contractions  are not permitted with it and  liaisons  are not made in front of it. For example,  le hockey  does not contract to  lhockey  but remains  le hockey. And  les  hà ©ros  (the heroes) is pronounced [lay ay ro]. If you were to pronounce this with a liaison, [lay  zay  ro], you would be saying  les  zà ©ros  (the zeros).Here are the most  common French words  that begin with  H aspirà ©.hà ¢bleur  Ã‚  Ã‚  Ã‚  boasterla  hache  Ã‚  Ã‚  Ã‚  axehacher  Ã‚  Ã‚  Ã‚  to chople  hachisch  Ã‚  Ã‚  Ã‚  hashishle haddock  Ã‚  Ã‚  Ã‚  haddockla  haie  Ã‚  Ã‚  Ã‚  hedgele haà ¯ku  Ã‚  Ã‚  Ã‚  haikule  haillon  Ã‚  Ã‚  Ã‚  ragla  haine  Ã‚  Ã‚  Ã‚  hatredhaà ¯r  Ã‚  Ã‚  Ã‚  to hatehaà ¯ssable  Ã‚  Ã‚  Ã‚  detestablehalal  Ã‚  Ã‚  Ã‚  halalle hà ¢le  Ã ‚  Ã‚  Ã‚  suntanhaleter  Ã‚  Ã‚  Ã‚  to pantle hall  Ã‚  Ã‚  Ã‚  hallla  halle  Ã‚  Ã‚  Ã‚  marketle hallier  Ã‚  Ã‚  Ã‚  thicket, brushle halo  Ã‚  Ã‚  Ã‚  halola  halte  Ã‚  Ã‚  Ã‚  breakle  hamac  Ã‚  Ã‚  Ã‚  hammockle hamburger  Ã‚  Ã‚  Ã‚  hamburgerle  hameau  Ã‚  Ã‚  Ã‚  hamletle hammam  Ã‚  Ã‚  Ã‚  hammamla  hampe  Ã‚  Ã‚  Ã‚  polele hamster  Ã‚  Ã‚  Ã‚  hamsterla  hanche  Ã‚  Ã‚  Ã‚  hiple hand-ball  Ã‚  Ã‚  Ã‚  handballle handicap  Ã‚  Ã‚  Ã‚  handicaple hangar  Ã‚  Ã‚  Ã‚  shedhanter  Ã‚  Ã‚  Ã‚  to haunthapper  Ã‚  Ã‚  Ã‚  to snatch, grabharangue  Ã‚  Ã‚  Ã‚  harangueharasser  Ã‚  Ã‚  Ã‚  to exhaustharceler  Ã‚  Ã‚  Ã‚  to harassla  harde  Ã‚  Ã‚  Ã‚  herdharder  Ã‚  Ã‚  Ã‚  to leashhardi  Ã‚  Ã‚  Ã‚  daringle  hareng  Ã‚  Ã‚  Ã‚  herringla  hargne  Ã‚  Ã‚  Ã‚  spiteful angerle haricot  Ã‚  Ã‚  Ã‚  beanharnacher  Ã‚  Ã‚  Ã‚  to harnessle  harpail  Ã‚  Ã‚  Ã‚  herdla  harpe  Ã‚  Ã‚  Ã‚  harp le  harpon  Ã‚  Ã‚  Ã‚  harpoonle  hasard  Ã‚  Ã‚  Ã‚  luck, chancela hà ¢te  Ã‚  Ã‚  Ã‚  hastehà ¢ter  Ã‚  Ã‚  Ã‚  to hastenhaut  Ã‚  Ã‚  Ã‚  highla hauteur  Ã‚  Ã‚  Ã‚  heightle  havre  Ã‚  Ã‚  Ã‚  havenhercher  Ã‚  Ã‚  Ã‚  to haulle hà ¨re  Ã‚  Ã‚  Ã‚  wretch,  young  stagle hà ©risson  Ã‚  Ã‚  Ã‚  hedgehogla  hernie  Ã‚  Ã‚  Ã‚  herniale hà ©ron  Ã‚  Ã‚  Ã‚  heronle hà ©ros  Ã‚  Ã‚  Ã‚  herola herse  Ã‚  Ã‚  Ã‚  hearse, harrowle hà ªtre  Ã‚  Ã‚  Ã‚  beech treeheurter  Ã‚  Ã‚  Ã‚  to strikele hiatus  Ã‚  Ã‚  Ã‚  hiatusle  hibou  Ã‚  Ã‚  Ã‚  owlle hic  Ã‚  Ã‚  Ã‚  snagle hickory  Ã‚  Ã‚  Ã‚  hickoryhideux  Ã‚  Ã‚  Ã‚  hideousla hià ©rarchie  Ã‚  Ã‚  Ã‚  hierarchyle hià ©roglyphe  Ã‚  Ã‚  Ã‚  hieroglyphehippie  Ã‚  Ã‚  Ã‚  hippiehisser  Ã‚  Ã‚  Ã‚  to hoist, heave, haulle hobby  Ã‚  Ã‚  Ã‚  hobbyhocher  Ã‚  Ã‚  Ã‚  to nodle hockey  Ã‚  Ã‚  Ã‚  hockeyla Hollande  Ã‚  Ã‚  Ã‚  Hollandle  homard  Ã‚  Ã ‚  Ã‚  lobsterHong-Kong  Ã‚  Ã‚  Ã‚  Hong Kongla Hongrie  Ã‚  Ã‚  Ã‚  Hungaryla  honte  Ã‚  Ã‚  Ã‚  shamele  hoquet  Ã‚  Ã‚  Ã‚  hiccuphors  Ã‚  Ã‚  Ã‚  outsidela  houe  Ã‚  Ã‚  Ã‚  hoela  houille  Ã‚  Ã‚  Ã‚  coalla  houle  Ã‚  Ã‚  Ã‚  swellhouleux  Ã‚  Ã‚  Ã‚  stormyle hooligan  Ã‚  Ã‚  Ã‚  hooliganla  houppe  Ã‚  Ã‚  Ã‚  tufthouspiller  Ã‚  Ã‚  Ã‚  to scoldla  housse  Ã‚  Ã‚  Ã‚  coverhousser  Ã‚  Ã‚  Ã‚  to coverle  houx  Ã‚  Ã‚  Ã‚  hollyle  hublot  Ã‚  Ã‚  Ã‚  portholela  huche  Ã‚  Ã‚  Ã‚  chest, trunkhuer  Ã‚  Ã‚  Ã‚  to boole  huguenot  Ã‚  Ã‚  Ã‚  Huguenothuit  Ã‚  Ã‚  Ã‚  eighthululer  Ã‚  Ã‚  Ã‚  to hoothumer  Ã‚  Ã‚  Ã‚  to smellhurler  Ã‚  Ã‚  Ã‚  to shriek

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Read chapter Nighn 9 and answer the questions Essay

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Establishing a New Business Venture in a Foreign Country - Essay Example Social, economic as well as legal forces obtaining in developed countries often impact on foreign companies especially from emerging markets that need to establish their businesses in developed countries. As such, this paper seeks to critically analyse the factors that may affect companies from emerging markets in their quest to establish business in developed countries. The paper will also outline some of the measures that can be implemented by the managers in order to overcome these challenges. The main challenge that is likely to be faced by a company from an emerging market when it seeks to establish business in a developed country is related to cultural differences that may affect its ability to effectively manage the people in the host country. According to Ivancervich, Konopaske & Matteson (2011), society is composed of people with their own culture and these people share the same beliefs, norms, values, religion, language education as well as legal systems. Culture is a learn ed dispensation since it does not simply appear from nowhere. A nation’s culture affects how organizational transactions are conducted such as hiring practices, marketing, reward programs as well as supervisor-employee interaction (Ivancervich, Konopaske & Matteson, 2011).... differs and these include the following: power distance, uncertainty avoidance, individualism and masculinity (Ivancervich, Konopaske & Matteson, 2011). Power distance relates to the level of acceptance by society of unequal power distribution in an organization. For instance, emerging countries like Malaysia have high power distance where authority is centralised (Ivancervich, Konopaske & Matteson, 2011). On the other hand, the concept of uncertainty avoidance relates to the situation where people feel threatened by unambiguous situations. For instance, emerging countries have high uncertainty avoidance and they follow a specific set of rules while countries like Britain have lower levels of uncertainty avoidance where risk taking is common (Ivancervich, Konopaske & Matteson, 2011). On the other hand, it can be seen that countries like the US have high individualism where people believe in hard work and individual prosperity while emerging countries believe in socialist ideologies w hich state that they must share what they have. Masculinity is another cultural dimension that is practised in other countries like Austria. As illustrated above, it can be seen that a new company from an emerging market can find it difficult to establish business in a developed country by virtue of culture differences. If a new company has its own cultural values that are not compatible with the host nation, then it can face an uphill task in as far as its quest to operate effectively in the host country is concerned. It is important for a foreign company penetrating a developed market to make sure that they understand the culture of the people in the host country. Failure to do so may negatively impact on its operations since it may be difficult for the managers to manage people in the

Read chapter Nighn 9 and answer the questions Essay

Read chapter Nighn 9 and answer the questions - Essay Example These musicians were responsible for promoting Nueva Cancion in support of an intensive leftist protest that expressed distaste for a totalitarian and capitalist regime as well as imperialism which occurred to corrupt the nation’s cultural identity at that period. As a turning point in the history of the movement, the presidential campaign of Salvador Allende in 1970 became sensationalized especially as it managed to convey the leader’s strong Marxist convictions through an open election in which the Nueva cancioneros contributed rhythms that thematically coincided with Allende’s communist principles. At the time, the government may be perceived as a government of revolution which responded in utter agreement to the combined political ideals and musical creativity of the radical artists. The short-lived administration and the forerunning characters of the Nueva Cancion were of a single heart and passion in being pro-people so that their joint forces, as a whole, were accounted for as highly significant in Latin American history, having influenced the world with songs that communicate advocacies for human rights, anti-oppression, ethnicity, liberation, anti-poverty, and non-dictatorial martial rule. As an unfortunate consequence, however, the brutish takeover of the powerful military coup some three years later fated Allende and supporters, Victor Jara, and some fellow artists with a tragic end of death. The coup reacted to this extent of employing harsh measures toward Nueva Cancion as the movement had been viewed widely with the ample capacity to move and educate communities and turn them against their unrighteous rulers as vividly evident for instance in the crafts of Jara via lyrical substance of the pieces â€Å"Venceremos† and â€Å"El aparecido†. (2) What is a wawa velorio? Why is it a celebration? What takes place at this ceremony? (What types of activities and what type of music.) (1/3-page) Basically, the term ‘ wawa velorio’ pertains to a child’s wake that is presented in a ritualistic manner and in particular, J.T. Titon describes it as an all-night affair for the wake of the deceased Quichua child. To illustrate the chief ground behind the rationale of its celebration, Titon states that â€Å"The death of young children in Ecuador and throughout Latin America is a daily tragedy, one that through its very frequency ironically serves to preserve dozens of unique regional traditions of genre, instrument, and dance.† Based on this, a thoughtful reflection may be inclined to figure that the sadness of such regular tragedy must have been too much to bear that families and the rest of the community prefer to celebrate with music and dynamic colourful activities rather than mourn over their grave loss of tender-aged loved ones. Apparently it makes sense, for when Latinos are gathered as such, they may be alleviated of a huge portion of burden as singing and dancing could fun ction as a tribute to the dead and a natural yet sacred acknowledgment of mortality and life’s severe misfortunes. During the ‘wawa velorio’ event, according to Titon, a harpist and a golpeador or wake singer are hired to play vacacion – a music sharply rendered with percussion instruments and sanjuan, respectively. While vacacion is purely instrumental and is solely played by the

Sexual Assault Research Paper Example | Topics and Well Written Essays - 1750 words

Sexual Assault - Research Paper Example The attempt to or assaults to commit rape through threat or force are included. It excludes statutory rape. As of 2009, reports of forcible rape annually have reached 88,097. Of all the reported rape cases in 2009, 93% were rapes of force (URC). B. Rape by Fraud   Rape by fraud is a form of rape or sexual assault wherein the woman is made to believe that it is her husband whom she has sex with. Rape, as mentioned, is a woman’s the carnal knowledge in the absence of her consent and is obtained by threats, fraud, force, etc. The fraud here should be consist of certain strategies by which the woman is made to believe that the offender is her spouse (Lee v. State, 1902). C. Marital Rape   Marital rape, also referred to as intimate partner sexual assault, is one that is done or committed by the current or the past partner, whether boyfriend or spouse. It happens when there is forced intercourse within the marriage or the partnership. However, there are still many countries that do not consider marital rape as a crime. In the United States for instance, rape is defined as sexual conduct forced on an individual other than a wife since the wife sexual consent is presumed. D. Date Rape In acquaintance rape, the offender is usually somebody who the victim knows casually or by sight, such as a colleague or a neighbour. In date rape, the offender is somebody who the victim knows and who the victim has consented to spend time with. Somebody who commits acquaintance rape or date rape can make use of various tactics, such as seeing to it that she is isolated, locking the door, making promises of taking her home from an event or party but taking her someplace else instead; he may threaten the victim with public humiliation, telling her that he will tell their friends that they sexually romantic regardless of what might actually take place; he may pressure her emotionally, saying that if she doesn’t agree, he will leave her; or he may use economic pressure, sa ying that he deserves sexual intimacy because he paid for their dinner (Huff, 2009). II. Who are the offenders and their characteristics?   A. Age of Offenders According to Holmes (1991), sex offenders and rapists are likely to be young men below the age of 30 during the time of the assault. In a study conducted by Quinsey and Upfold (1985) involving 72 rape offenders, the average age of these offenders was 24 years old. The relationship between age and offense is seldom taken into consideration in the literature on rape beyond its descriptive qualities in the methodology. It was suggested that hormonal factors existing in young men were linked with sexual offense (Marshall and Barabee, 1984). B. Gender of Offenders According to researchers (e.g. Lievore, 2003; Avakame, 1999), between 97% and 99% of alleged sex offenders are male. While physiologically and legally females are also capable of committing rape, for example, by digitally or orally penetrating victims (both male and fe male), such instances seldom reach the criminal justice system (Matthews et al 1991). C. Class of Offenders According to Holmes (1991), overwhelmingly, convicted rape offenders are from lower socio-economic backgrounds. Usually, they have inconsistent employment history in unskilled works, have high academic failure rates, and come from unstable backgrounds (Bard et al, 1987). The underrepresentation of males from upper and middle class backgrounds may indicate a higher involvement in marital and date rapes, which have lower conviction and

Video game and console gaming addiction Essay Example for Free

Video game and console gaming addiction Essay In recent years gaming addiction (computer game addiction, console gaming addiction, or even excessive play on portable systems) has received increased attention not only from the media, but also from psychologists, psychiatrists, mental health organizations, and gamers themselves. Gaming addiction is not yet classified as a mental health disorder or true addiction like gambling or alcohol addiction. However, some gamers clearly struggle to keep their playing habits under control and may place more importance on their gaming accomplishments than their happiness and success in the real world (e. g. , academic achievement, friendships, relationships, career advancement, health, etc.). B. STATEMENT OF THE PROBLEM Many people or computer users have their thoughts and questions about online games. But this is some common questions that we will have to acknowledge: a.Why do students easily get addicted in computer/online games? b. What are the harmful effects in getting addicted to computer/online games? C. IMPORTANCE OF STUDY This study aimed to know why many student easily get addicted to computer games and the harmful effects of computer/online games. D. DEFINITION OF TERMS †¢ Addiction- is the continued use of a mood altering substance or behavior despite adverse dependency consequences, or a neurological impairment leading to such behaviors. †¢ Online Game- is a video game played over some form of computer network, using a personal computer or video game console. This network is usually the internet or equivalent technology, but games have always used whatever technology was current: modems before the Internet, and hard wired terminals before modems. The expansion of online gaming has reflected the overall expansion of computer networks from small local networks to the internet and the growth of internet access itself.

Exchange rate policies suitable for developing countries

Exchange rate policies suitable for developing countries Exchange rate is one of the central factors that influence the monetary policies in developing countries. A country can choose to make use of a fixed exchange rate (Single or Multi-currency peg), intermediate regime like (Adjustable or Crawling peg) or adopt a flexible exchange rate depending upon the supply rate of money and her monetary self-sufficiency. In any developing country where institutions are weak, the exchange rates are generally determined by relaying in comparative measures with currencies from other sound economies. In this essay attempt is, to look at the options available to developing countries in deciding what exchange policy might be most suitable for them .The effects of adopting dollarization or currency unions in developing countries will also be examined. According to the IMF approximately 85% of developing countries had fixed exchange-rate arrangements  [1]  before the collapse of Bretton Woods fixed system. A sharp shift of exchange rate systems was obs erved when fixed exchange rate system collapsed in 1970. The purposes of an exchange regimes is to have a sustainable current account deficit, trade competitiveness, keeping inflation in check, to have high employment and achieve microeconomic efficiency in resources to maximize income levels. But empirical observations reveal that there are many trade-offs between these objectives. Floating exchange rate is where the government do not have an exchange rate target. It allows the economy to pursue an independent monetary policy strategy such as inflation targeting and the market determines the exchange rate level. The regime helps to facilitate real adjustment. Exchange rate movement provides a buffer against real shocks that may arise from adverse terms of trade development for developing countries. There are two types of floating rates an independent float and lightly managed float available for consideration. The difference between the two exchange rates is that independent float its operated freely with no intervention from the monetary authority and the exchange rate will determine the supply and demand but in lightly managed exchange rate system their will be occasional intervention direct and indirect from the monetary policy to moderate excessive fluctuation. In recent years many developing countries have adopted market determine floating system. They include Uganda in mid 1982, Uruguay in late 1982 that was followed by Dominican Republic in 1985. As Friedman argued in the early 1950s,if prices move slowly, it is both faster and less costly to move the nominal exchange rate in response to a shock that requires an adjustment in the real exchange rate  [2]   There is also an argument against floating exchange rate policy for developing countries know as fear of floating as labeled by Calvo and Reinhart (2002)  [3]  . It is argued that floating exchange causes rapid movement often undesirable, in real exchange rates. Inflation targeting under floating system is problematic given the fiscal dominance and weak financial system in developing countries. For example Brazil faced problems in inflation targeting under floating exchange policy due to the volatility nature in exchange rate brought as effected by external shock and expectations. Its currency in 1999 depreciated from R$ 1.20 to R$ 2.06  [4]  Other examples are of Indonesia and Thailand that displayed considerable instability in the 1970s and 1980s. The huge fluctuation caused by volatility of the nominal exchange rates, which in turn may be caused by the increased volatility of capital flows.  [5]  As the diagram shows below  [6]  : www.fondad.org/uploaded/%20Imbalances/Fondad-imbalances-Part3.pdf Fixed exchange rate policy is another policy where central banks will protect exchange rate. In this case, policy maker will allow value of currency to move within certain band limit with reference to other country or basket of currency, that is usually their leading trading partner. It is seen as an anchor against inflation that is important for a developing country that have tendency to hyper inflate. Furthermore if nominal shocks prevail in an economy, fixed exchange rate regime can accommodate money demand or supply shocks while minimising output volatility in a country. That helps to bring a more stable environment for international trade and also benefits from investment due to absence of a currency risk premium. For example China operates under a fixed exchange rate regime and has benefited from the competitiveness that its goods have, due to its currency being undervalued and not being allowed to appreciate. It resulted in an increase of foreign exchange reserves to $514.54 billion for China. The drawback from a fixed exchange rate is that central bank will lose last resort lending power. Central bank lending activities will only be effective if the backing of a credible institutional setting is available. Therefore, even if adopting a regime that allows the central bank to print money, a non-credible banking rescue operation is likely to trigger inflationary expectations and increase the probability of observing a devaluing currency. This is due to exhaustion of reserves and collapse of the fixed exchange rate system implying a big political cost for the policy makers as evident by Bretton Wood fixed exchange rate system collapse in 1970. Given the problems of both fixed and floating exchange rate systems countries have tried to adopt various intermediate regimes in an effort to combine the advantages of the two systems. It is where country can either use adjustable peg system or crawling peg regime that both defend the peg. But the only difference is that under adjustable peg monetary policy can alter the exchange rate and crawling peg reserves the right to change the peg in steps, which are small but discretionary in size and timing. The pegs allow country to maintain stability and competitiveness. On the basis to reduce inflation by moderating inflation, a problem faced by many developing countries. As Williamson (2000) has argued that such intermediate regimes could, in principle, allow countries to reap the benefits of fixed and flexible regimes without incurring some of their costs.  [7]   This intermediate regime also faces problems such as currency crisis if the country is open to international capital markets and is seen to encourage foreign debt. For example Argentina and Chile who implemented crawling peg regime in mid 1960s to deal with high inflation, managed to relax the balance of payment constraint and experienced acceleration in economic growth  [8]  . There are also adverse effects related to crawling pegs regime in the form of inflation as evident in Argentina that saw inflation around 30% per year and Colombia whos inflation around 5-10% before crawling pegs to 25% after crawling pegs was implemented by the late 1970s and early 1980s  [9]  . This would impact country growth as Khan and Senhadji estimated that inflations negative impact on growth in for developing economies that seems to happen for inflation rates exceeding 11-12%  [10]   Countries with macro economic instability can adopt alternative currency such as dollar known as Dollarization. The adopting of dollarization will help bring credibility to the countrys financial system, remove currency risk, eliminate currency mismatching and stop exchange rate attacks due to mismatching currency that causes adverse balance sheet affects of large devaluation. Countries have options where they can adopt a Full Dollarization system that would mean country would surrender its ability to issue currency like Panama and Ecuador in 2000. They can also adopt a Partial Dollarization if a country is suffering from high inflation and there is a history of economic instability like Bolivia, Peru and Uruguay in 1980  [11]  . In circumstances where there are monetary weaknesses, instability and loss of confidence, Investors would be reluctant to invest in that economy, as they would like to hold safer assets. Dollar is more dominant and creditable as U.S Federal Reserve backs it. Therefore removing speculations or hedging against currency is not possible. Dollarization attracts Foreign Currency Deposits that stops any reverse capital flights. Thus by adopting the currency of a credible economy, a country is effectively tackling the inflation bias problem studied by Barro and Gordon (1983)  [12]  . For example Ecuador contracted -7.3% in 1999, saw its economy grow by 2.3% in 2000, the year dollarization occurred and 5.6% in 2001  [13]  . The costs of dollarization are, the loss of independent monetary policy, lack of a lender of last resort (and thus the need for additional dollar assets), and the loss of seignior age. Currency union is similar to dollarization with minor difference, as some countries keep their own currency. Members of currency union surrender their monetary independence for significant trade increase and stable exchange rates. Countries benefit at a micro level due to sharing of currency. That brings a deeper integration of financial sector, as they are sharing single money like those operating under the Franc Zone in Central African Economic and Monetary Community (CEMAC) and West African Economic and Monetary Union (UEMOA). Research indicates that there is no clear choice on what exchange rate regime works best for developing countries. As one exchange rate might be beneficial for one country but could be problematic for another. It is because all countries have different policy objectives and different economic environment. As important consensus on the choice of exchange rate regimes is that no single exchange rate regime is best for all countries or at all times (Frankel 1999, Mussa 2000)  [14]  . Exchange rate policy has its benefits like it absorb adverse shocks, brings credibility, ease currency attacks by adopting alternative currency and currency unions that increase trade. But there are tradeoffs when country joins an exchange rate policy, such as losing monetary independence. Furthermore the country would need to look at whether it has adequate financial system in place to deal with shocks. The choice of policy would be determined by what macroeconomic factors are given more weight. Words: 1592 Refrences: Books Micheal G. Hall, (2005), New Developments of The Exchange Rate Regimes In Developing Countries, The Political Role of The Banking Sector, P87 Subrata Ghatak, Josà © Roberto Sà ¡nchez-Fung, (2007), Monetary Economics In Developing, 3rd Edition, Palgrave Macmillan, P139, P176, P192, Internet www.worldbank.org/afr/wps/wp16.pdf www.carnegie-rochester.rochester.edu/April04-pdfs/regimes_cr.pdf www.fondad.org/uploaded/%20Imbalances/Fondad-imbalances-Part3.pdf (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() ideas.repec.org/a/aea/aecrev/v90y2000i2p71-75.html ideas.repec.org/p/unc/g24pap/5.html http://www.mindspring.com/~tbgray/dollar.htm Journals Anoop Singh, Agnà ¨s Belaisch, Charles Collyns, Paula De Masi, Reva Krieger, Guy Meredith, and Robert Rennhack, (2005), Stabilization and Reform in Latin America A Macroeconomic Perspective on the Experience Since the Early 1990s, P80

Dalton Trumbos Johnny Got His Gun: The Horror Of War :: War World War I

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The Heros Journey in Cameron Crowes Film Almost Famous Essay

The Hero's Journey in Cameron Crowe's Film â€Å"Almost Famous†   Ã‚  Ã‚  Ã‚  Ã‚  Almost Famous (2000) is a dramatization of writer/director Cameron Crowe’s real-life experiences as a teenage rock reporter for Rolling Stone. Based on thinly-veiled autobiographical material from the precocious beginnings of Crowe’s early career, the screenplay shapes sentimental memories into movie magic. But how did Crowe give his own coming-of-age tale such universal appeal? A closer look reveals that Almost Famous, like most films worth their salt, is yet another incarnation of the greatest and only mythological adventure, â€Å"The Hero’s Journey.† This relationship can be explained using the framework of Joseph Campbell’s phenomenal book, The Hero with a Thousand Faces, along with certain terms and interpretations from The Writer’s Journey by Christopher Vogler. William Miller, our unlikely hero, lives at home with his protective mother Elaine and rebellious older sister, Anita. His ORDINARY WORLD is the sheltered existence of a San Diego junior high school student. When Anita has a fight with her mother and decides to leave home to become a stewardess, her parting words to William make her the HERALD of his adventures to come. With the car packed and running, Anita takes hold of William on the front lawn, looks him dead in the eye and says: â€Å"One day, you’ll be cool.† Under his bed, the stack of albums she has left for him includes the Who’s Tommy, with a note taped to it. â€Å"Listen to Tommy with a candle burning and you will see your entire future,† it reads prophetically. And so it was written. Rock music is about to change William forever. In the next scene, we are introduced to an older William—now fifteen and in high school—obsessively scratching band names into his notebook during class. It is time for the appearance of his SUPERNATURAL AID â€Å"to supply the amulets and advice that the hero will require.† (Campbell 72) William goes to meet the famous rock critic, Lester Bangs, who is being interviewed at a local radio station. Over lunch, Lester initiates his role as MENTOR to the aspiring young journalist, warning him against making friends with the rock stars lest he lose his objectivity to write about them. â€Å"You have to build your reputation on being honest†¦ and unmerciful,† he says repeatedly. Seeing that William is serious about his quest, Lester offers him a bona fide writing ass... ...to try to get back together with her, she tricks him into showing up on William’s doorstep instead. The two finally sit down to an interview together and we discover that Russell has called and come clean to the editors of Rolling Stone about the truth of William’s story. The film’s climax is thus resolved as its closing shot depicts a bundle of bound Rolling Stone magazines landing on the pavement with a thud. Almost Famous tells the story of an uncommon adolescence, too unusual for audiences to relate to on a personal level, yet with a common resonance that speaks to millions. This effect can’t have been achieved on accident. Far from just a haphazard reminiscence, the screenplay succeeds by arranging its elements along the symbolism of our collective consciousness. Therefore, using the outline of â€Å"The Hero’s Journey† as the basis for analysis, we see how Almost Famous has also been wrought from the power of this infinite myth. Works Cited Campbell, Joseph. The Hero with a Thousand Faces. 2nd ed. Princeton: Princeton University Press, 1968. Vogler, Christopher. The Writer’s Journey: Mythic Structure for Writers. 2nd ed. Studio City: Michael Weise Productions, 1998.

Art History French Revolution Analysis Essay

A very distinct difference between A and B, is that A shows that Napoleon in a different light, as a power hungry and power crazed man and the phrase â€Å"..absolute power corrupts absolutely..† applies very perfectly in this painting. His paintings have evolved from the purpose of propaganda for the revolution and promoting his image as a hard-working and patriotic man to promoting his power, wealth and less than subtle military process in this painting, and it also shows a rather discrete relation to the paintings that the Bourbon Kings may have commissioned to have been painted for them. Painting B was painted in 1804, before Napoleon became corrupted with the power and wealth that comes with his position and interprets his character as a hard-working man, with equality to others. Painting A was created in 1806 two years after painting B, and it confirms the results of his corruption and changed character and perspective. B shows Napoleon with the attributes previously stated, a hard-working and patriotic man. This painting shows that he is hard working by painting him in his study, thus perhaps suggesting that he had a decent and educational upbringing. Another aspect in this painting that shows that he is hard-working is that his right hand is on a stack of papers on the Napoleonic Code that he perhaps just finished writing, showing that he is different from the Bourbon Kings, who could not and would not do any administrations. B shows that Napoleon is patriotic because of many reasons. One, being that his clothing colour is one of the patriotic colours of France (red, white and blue are the patriotic colours of France). Two, being that in the background there is a window overlooking Paris, the rebuilt Notre Dame in particular implying that he is with the people and for the people and of the people. Three, being that his sword hung beside his hip to show that he is always prepared to defend his country against any menaces. Painting A’s style is very different style from painting B. Painting B is rather modest and using rich colours, but has less luxurious texture than painting A gives, whereas painting A uses even more magnificent and rich colours and the texture of his clothing and accessories are even more lavish than painting B. we can see a difference in Napoleons face as well, in this painting, his face looks like it has been caked with white powder, much like the Royals used to do, and his face is also much more expression-less than painting B. B at least shows some degree, although quite small, of emotion. His face portrays a rather serious emotion. The angle of which we view the Napoleon has also changed quite drastically and contradicts one of the Napoleonic Codes that he himself created. In B we are looking at Napoleon on an equal level, showing that although our statuses may not be the same, we are still equal, one of the most important things that the revolution strived to achieve, Egalite (equality). However, in Painting A we are gazing at Napoleon who is sitting above us, on a throne with a range of royal and exquisite items. The change in position clearly indicated the sign of his corruption and the nullification of one of the codes that he created for the people which was that all people shall be treated equally. In this painting we look above to see him, as if he is of a higher class than the people of Paris, above them. His clothing difference is also very dire as well. His clothing in painting B is modest, and thoroughly middle-class while also representing his support in the Revolution by wearing a Revolution colour (red). The texture of the fabric seems to be rather harshly depicted in the painting, which perhaps was meant to show that he did not spend an unnecessary amount of money buying an over-excessive amount of clothing and other various luxuries like the Royals and the upper-class. The fabric of his clothing is painted in a much more overgenerous manner in painting A than painting B. David paints his fabric with sinuous lines and rich colours. The clothing that he wears in this painting shows his corruption, that he has spent the unnecessary and excessive amount of money for such luxuries. Another sign of his corruption shown in his costume is the crown that he wears on his head. Crown, symbolizing royalism. Crown, symbolizing that he fancies himself the King Of France, after all the codes that he has created to distill the peoples fears of a dictator, a dictator was still what they have received. He may not obviously be flaunting that he is in fact dictating, but he is still dictating in a more indistinct fashion. He uses clever manipulations of thoughts and opinions about him by a clever use of marketing strategies, which enhances his image and persona and most importantly his rule.

Kellogg Case Study Essay

Qualitative research establishes a conversation with consumers. It prompts consumer reaction to, for example, a new product idea and helps researchers understand what they think of it, how it makes them feel, why they find it interesting or not. Qualitative research may be obtained through focus groups, where a  moderator captures feedback from a group of six or seven  consumers to the ideas shown to them. Those ideas may take  the format of drawings or having new food prototypes to taste. Quantitative research may use questionnaires administered to large numbers of respondents. This allows statistical analysis, such as the calculation of a mean score or percentages. It aims to give a representative picture of what consumers think of a new product idea or a new (real) food. It may involve the use of scales, so numbers get associated with a particular meaning – for  example, on a evaluation scale of 1 to 7, where 1 means ‘very poor’ and 7 means ‘excel lent’. Crucially those numbers need to be interpreted to enable the business to understand the  consumer’s overall response. In addition, Kellogg’s used secondary research which is existing research that has already been collected by other organisations. Sources of secondary data include books, journals, the internet and government statistics. Market research agencies collect a range of data which they process and use to provide organisations like Kellogg’s with research. The benefits of secondary research are that it is quicker and often less expensive than primary, although it may not always be completely related to the needs of a specific project. Information gathering –  discovery to selection For Kellogg’s, the order in which the information is gathered is as important as the type of information being gathered. In order to develop the new Crunchy Nut Bites, Kellogg’s undertook four distinct stages of research. Stage 1: Discovery Initial research aimed to identify a set of new food ideas that would be  suitable for developing a new Crunchy Nut product. Secondary research from Mintel and Datamonitor was used to  find out about innovation trends in the cereal market. It was also used to find out about new products, flavours and foods from around the world. Food developers at Kellogg’s used this  information to come up with a number of new food ideas. Focus groups were used to provide qualitative research. These were used to show consumers the new food ideas in the form of a number of different (real) food prototypes, including a mini crispy lattice product and a nutty triangle. The focus groups captured the attitudes and feelings of consumers towards the new foods. This primary research helped Kellogg’s to find out how new product suggestions could be developed and still fit in with the Crunchy Nut brand. It helped Kellogg’s to establish what consumers were looking for in terms of potential new flavours and textures. The results allowed Kellogg’s to discard some ideas. Other ideas were appealing for consumers but needed refining and further development. At the end of this stage, Kellogg’s had a number of new food ideas that all seemed to appeal to consumers. Stage 2: Selecting the best idea This stage aimed to select the best idea arising from the stage 1 research. Kellogg’s put the ideas from the focus group on boards. The boards had pictures showing product ideas and a description of what the new product would be like. These boards were then shown to a large group of representative consumers in a  quantitative survey. They were asked to rate those ideas against a number of scales, so Kellogg’s could identify which product ideas consumers liked best or disliked. The quantitative data created specific statistical information that indicated that a new Crunchy Nut Bites idea was perceived as the most appealing amongst all the ideas tested. †¢ It established what proportion of people liked the new product idea enough to buy it. †¢ It also identified those product ideas that had the best or least sales potential. Information gathering –  development to launch Stage 3: Crafting the idea into a complete new product Once the best idea had been selected from stage 2, Kellogg’s needed to make this idea become a real product. The Crunchy Nut Bites food prototype recipe was refined using the feedback from another qualitative and quantitative survey. The qualitative research helped Kellogg’s food technologists to explore the taste and texture of the new food idea in more detail. Kellogg’s needed to understand the ‘eating experience’ of the consumer before a decision could be made about how to develop the recipe in more detail. Following this stage, four product recipes were developed and these prototypes were then tested with representative groups of consumers in a quantitative survey to  see which product consumers preferred. This enabled Kellogg’s to select the best one. Also, at this stage, the pack design for the new Crunchy Nut Bites was developed. Several designs were developed aimed at giving the new product the same look and feel as the rest of the Crunchy Nut family. The packaging designs were tested with  consumers, which enabled Kellogg’s to select the final packaging design for Crunchy Nut Bites Stage 4: Forecasting sales for the new Crunchy Nut Bites At Kellogg’s, every product has to undergo one final test prior to a new product launch. This is called the ‘In Home Usage Test’. The consumers are given the product to try for several days and this enables Kellogg’s to capture how consumers interact with the product for the first time. At the end of the trial, consumers complete a report on what they thought of the food in the form of a questionnaire. This final survey measures how appealing the new product is to consumers and how likely they would be to buy it in real life. The data collected also helped to calculate a sales forecast for the new product for the first and second year in market. The forecast was used by the finance department to set budgets, organise the supply chain and to schedule food production. Once the data  was analysed and the product concept tested, Kellogg’s was able to make the strategic decision to go ahead with the new product. Production could then take place. Conclusion Kellogg’s used market research throughout the whole development process for a new product for the Crunchy Nut range, from the initial idea to the planning of production and delivery. During the earlier stages of research, consumer responses helped Kellogg’s to explore lots of different ideas in an open way. It then crafted some ideas in more detail and screened those ideas with consumers to select the one which seemed to have the highest appeal. The idea became real by testing several recipes, refining the food prototype selected and developing the design for packaging. Once the food and packaging elements for the new product had been developed, the whole product was tested with consumers to ensure it met their needs. The data also provided a sales forecast to predict the first two years of sales of Crunchy Nut Bites. Crunchy Nut Bites has extended the Crunchy Nut family of products. In doing so it has brought new consumers to the brand and  increased its consumption. Kellogg’s launched Crunchy Nut Bites in September 2008. Sales data shows it was one of the best  performing brands to launch in the breakfast cereal category with a sales value of  £6.9 million in its first full year of sales.* This illustrates that the detailed market research undertaken during the planning stages was valuable. It helped to ensure that the product extension hit the spot with consumers straight away.

PEST analysis and a SWOT analysis for Arm Holdings Essay

PEST analysis and a SWOT analysis for Arm Holdings - Essay Example This has made Arm Holdings' products to be very popular in the market today. So far, there is no altitude of Arm Holding products in the sense that they fail to become popular in other countries because they are foreign products. Their product have been very competitive in the market since they have been designed with the latest technology and since the world today is growing fast as far as information technology is concerned, then they are being manufactured at the right time. Since Arm Holdings Products are produced and marketed international, they consider the level of inflation, interest rates, long-term Gross Domestic Product's per capita prospects in order for them to know the way forward as far as distribution and marketing of their products is concerned. Arm Holdings Company to ensure their products are competitive in the market, they have always ensured that they do a feasibility study on the internal environmental factors in which the firm operates. In order for the firm to they match the organization's resources and a capability in the competitive environment in which it operates, SWOT analysis tool has been a very important tool. 2 Over the years, Arm Holding Company products have had a brand name in the market.

How does Amazon.com use their digital channels to achieve success Essay

How does Amazon.com use their digital channels to achieve success - Essay Example This means that amazon.com has learnt so much on how to use digital channels to achieve success. This paper explains the many ways that amazon.com uses their digital channels to achieve success. Improving marketing and advertising Amazon.com has used its digital channels to improve its marketing. To be able to do this, the company uses a number of online marketing channels to direct customers to its websites. These online channels include email campaigns, associates sponsoring, portal advertising, sponsored search among other online initiatives. This has enabled the company to achieve a high growth in its sales rates because these channels allow many people to know about Amazon, its products, pricing and delivery/shipping of goods. In this era of technology and internet, many customers browse through online marketing channels to search for products and compare prices and delivery/shipping services. Amazon therefore is taking advantage of this. Apart from directing customers to its we bsites, Amazon.co has also been using its digital channels to advertise its products. ... It uses these channels to quickly inform the customers about the shipping programs it is running so that they can purpose to take advantage of the programs (Rappa 2006). Influencing the purchase of related products Amazon.com uses advertisement through digital channels to help customers expand their product selection and the result of this is increased sales. For example, they could advertise a product in one of their stores, like a book. Other than catching customer attention towards this book, they also match the same book that the customer has selected with another second book. Rappa (2006) explains that in order to select products that will be matched and also to motivate customers to buy the second product, the company uses correlation of past customers who bought the product being advertised and also bought the second product. This kind of matching selection influences customers purchase by showing them a product they are likely to want to purchase in near future apart from one they are interested in. In order to motivate the customers to buy the two books at once, the company supports the matching selection with discounted prices. The customers will therefore decide to take the two products at once using discounted prices and save some money than take the one they are interested in first and come back later for the second one both without discount. This means that making a correlation of sales of products enables the company to pick out the most selling product and use it to influence the purchase of a related product through its digital channels. This type of a strategy reduces chances that customer will go for the second book from another store. Encourage customers to purchase by giving incentives Advertisement and